In each caption, try highlighting the product's selling points, mention its price, and direct people to where they can get it. Timeliness has always been an important factor in the Instagram algorithm, but ever since in early 2018, when you post to Instagram is more important than ever! First of all, since Instagram is primarily accessed via a , users can take a quick glance at their Instagram feed anytime they want from almost anywhere. With , your team can work together faster to produce better marketing campaigns from social media to traditional. Schedule some posts for different time periods based on these insights and keep track of likes and comments. You can also select a date and time for a future post.
Publish the most compelling photos, videos, and stories your brand is capable of. You can also track the success of all of your past posts. In this article, I'll answer those questions, and more. There's no other way about it: the absolute best way to market your business on Instagram is by running an. The contest was seen by over 3,000 people and generated 116 entries - not too shabby! The more likes, comments and shares, the more the platform is going to present your post to your followers in their feed. And by doing that, I'm going to get the maximum engagement based on my follower account. If your posts get hundreds or thousands of comments, this strategy is less feasible - but for a small business looking to grow its following and get more customers, responding to every real comment you get is an awesome way to build personal relationships with both potential and existing customers.
Reach out to local Instagram accounts Local accounts are an awesome way for local businesses like restaurants or spas to reach their target markets on Instagram. Are they from the United States? If you want to take things a step further, start charting your data in a spreadsheet. It's an immensely useful way to reach people you can turn into customers, instead of simply marketing to your existing followers who are likely already customers. Here is an experiment: Try to post at your best time to interact or close to the best time. Using your of choice, build a sweepstakes page featuring information about your contest, your prize and a form with information that you want to collect from entrants the less the better - I'd recommend just email, and maybe name. Do you also get more engagement at noon on weekdays? A combination of great photography and an action-oriented caption can definitely help you find success with Instagram marketing. Using a tool like Google Sheets or a piece of gridded paper, mark down your posts, when you shared them, and how many likes or comments they received within a 24-hour window.
Utilizing different content forms allows you to maximize your reach on the platform - it's can often be more interesting for a follower to see a video on their feed amongst hundreds of other photos. For example, B2B companies may get more engagement during the week while their audience is at work, whereas bloggers may get more engagement on the weekends when their audience is more likely to have time to read their posts. Driving Sales through Instagram 5. Wishpond's Instagram contest apps make it easy to build a giveaways, contests and promotions for you and the businesses you choose to partner with. Instead, post either at lunchtime or when your audience gets off work. For more on running a contest on Instagram, just scroll to the top of this article! Simply log-in with your Instagram credentials.
Those are the types of questions you need to answer to figure out the best publishing schedule. Though I wouldn't recommend posting only user-generated content, posting it occasionally or featuring it on your Story is a way to recognize your fans, and strike a balance between polished and personal on your feed. Here's an awesome example of a Movember-themed Instagram hashtag contest from watch manufacturer Oris. Other than the 3:00 p. Test those times as well as an opposing schedule. Check Your Performance Metrics and See What Worked The final reveal! How to turn on Best Time to Post: To see your best time to post, you first need to enable it from your Calendar Settings.
The best thing you can do to find your optimal posting time for Instagram is to research your audience using , Instagram Insights. When is the best time to post on Instagram? For me, I'm a business guy. Beautiful, quick to install, and easy to configure — our is designed to help you instantly grow your audience on Instagram. To find the best posting schedule on Instagram, our own social team considered our audience and what their typical day looks like. No matter what the research says or what the experts tell you about optimal times and days to post, what ultimately matters is the behavior of your own followers. You can also bulk-upload and edit images. Save the time you do have left over by using a scheduling app like or to plan out your Instagram posts days or weeks, or months in advance.
To avoid this problem, it's better to start at a slower pace. You should also take note of what the leaders in your industry are doing. Not sure where to begin? Does this mean off-work hours work best? Start by picking five different times throughout the week. The best time of day to post on Instagram is the time when most of your followers are online, obviously. Explore different content types Though this isn't inherently a marketing strategy, it's a good idea to keep up with the different types of content Instagram lets businesses post.
I've taught you what time to post on Twitter. How to Find Out When Your Audience Is Most Active If you have a business account, you can use Instagram Insights to analyze your follower demographics, engagement and activity trends. On their way to work? As for the best performing topics? When testing times, use the same or similar content. How Often Should I Post on Instagram? Instagram Contests I'll get straight to the point. How to Find Your Best Time to Post on Instagram Want to optimize your posting time for Instagram? Go to your profile page and tap on the menu icon. Typically, this step requires you to provide an email address, password, and personal identifying information.
Run Instagram Ads to a landing page or product page One of the most straightforward ways you can drive sales for your business through Instagram is by creating ads for your products that link to your ecommerce store or website. We had to remove this feature to make sure we follow their rules and keep your account safe. The first thing I want you to do is to sign up for a tool called Iconosquare, and I could be saying it off, but you get the point. At this point, your content is placed into a queue and will automatically post to your Instagram account at the allotted time. It's important to watch your Instagram Insights trends closely. It's a great way to interact with your followers on a more personal level. This high-powered analytics tool can help you make deliberate decisions about the best time to post for your unique audience.